___________________________________
 Five Things You Should Know About...
...Creating Successful Email Newsletters:
(This new section in our now monthly e-newsletter will offer 5 valuable points on a topic related to boosting your online
business.)
- Build readership with trust.
Deliver concrete, succint and useful information in every email, educating readers that it
will always be worth it to open this one. - Keep it real.
It should be in your voice - your company's philosophy and reputation is behind it.
Let your company's personality shine through. - Keep it simple.
Deliver
soundbytes, something informative, even enlightening but small enough
to skim and be remembered. Expand on this information by offering a link to a page on your website for those who are genuinely interested in learning more. - Keep it Recognizable.
Consistent
branding will help potential customers recognize quickly and
differentiate you from the competition, being more likely to take
action. - Keep Track.
Know
who opened, which links users are clicking on most - learn if your
email newsletters are being read and what is most interesting to your
users.
Stay connected and top-of-mind with informative, relevant, authentic, brief and branded email newsletter communications.
I hope you found this reliable, real, simple, interesting (and branded). For more detail please visit the Boost website.
___________________________
|
Why do Email Marketing?
- from and Article by Mark Brownlow, August 2009 http://www.email-marketing-reports.com.
Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email outmoded?
These tools are all part of your marketing mix but businesses continue to engage in email marketing because it works, and works well.
Here are some numbers...
- A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets.
- The CMO Council's Marketing Outlook '09 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment in 2009
- According to research by the Direct Marketing Association, email marketing outperforms all other direct marketing channels examined, such as print catalogs. While e-mail's ROI is slightly less than a few years ago, it has a very long way to go before it drops near to the return delivered by other channels. To learn more...
Email marketing works for a variety of reasons...
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Read the complete article...
_____________________________
|
Get started today!
It is easier and more affordale than you may think to take
control and start communicating regularly with your clients and prospects.
Please Call
416-729-8945 or emailsusan@boostbusiness.ca to schedule just a three hour private or staff training session and get your
first e-newsleter out the door tomorrow! |
