Three bitter-sweet words...  

"Back to School":

Cool air, backpacks in the shop windows, and focus shifts to amping up for fall business. 

Yikes! Summer is already half over? I prefer the "my cup is half full" perspective.

The summer midpoint - reflection, introspection, planning, and for some, just panic. Where did it go? I was going to do so much! With a cup half full attitude, hopefully you have enjoyed some time for critical refresh and recharge and now there is time to focus on your own business building plans for fall.

As many clients take this typical 'slow-time' to amp up for fall, summer for me is usually anything but. Turn time and attention inward to that long overdue website tune-up, finally focusing a little time and budget on some simple keyword research that will inform blog content and optimize site copy, or finally start that blog, email Newsletter or tackle a goal of adding video to your online presence. There is still time build up your knowledge of newer marketing tools so you can ramp up your business in the fall. I'm always happy to help with your goals!

If you are thinking about video, here is a great little video 101 offered through Marketing Profs: 

http://marketingprofs.chtah.com/  

I hope you found this reliable, real, simple and interesting.

Make the most of your online investment - it can be your most powerful sales and communication tool. Call Boost to begin to discover your full online communication potential.

Sincerely,

Susan Ward

BOOST

Online communication design and consulting -  

demystified, authentic, branded. 

susan@boostbusiness.ca 

416-729-8945

BTW - On the subject of recharge, if you are in the Beach / Riverdale area and looking for some great Yoga, check out Yoga Yoga East. Adrift since my favourite Yoga instructor moved, I have finally found an new, invaluable energy source in Vicki and Sheila's classes.