A website without Analytics is like a car without service:
Would you invest in a brand new car and then never take it in for service or even an oil change?
So much more than an online brochure, your website should be the vibrant hub of your business. Take control of your site with free or low cost, user friendly, content management solutions such as Adobe's Contribute to easily make regular content updates to your site. Activity and expanding, relevant content mean better ranking. With a free analytics tool such as Google Analytics to monitor user activity (where users are coming from, where they are leaving and what keywords they are using to find it, etc.) you can take the guesswork out of what content to add or tweak, learning about your target market and maximizing your site's reach and ease of use - by giving visitors what they are looking for.
Some of the best analytics and content management tools are free or very low cost. Though these are just tools, a little guidance on adding content, customizing reports and interpretting them effectively can make a world of difference to your site's usability, "stickyness" and searchability. Call us to arrange just a few hours of training and begin truly maxizing your site potential. As analytics Expert June Li says..."Web analytics tools are just tools - A chisel is just a chisel." A master Craftsman needs more than the perfect tool to create a beautiful piece of furniture - it takes expertise to get the most out of the tools.
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