Boost your website's stickiness by keeping it simple, professional and predictable:
Unique, edgy or cool rarely serves you (more importantly your users) as well as familiar predictable and comfortable.
Imagine walking into new grocery store for the first time. Your previous experiences help you intuitively find what you need - traditional traffic patterns you are conditioned to follow help you find what you are looking for quickly and easily.
Empower your visitors, navigation and applications should enable users to easily find what they want. The overall look and feel is important and your copy and content must be confident, clear, frequently updated and professional. However, the site's primary objective should be to give visitors the feeling that they are in charge of the experience. As web usability expert Steve Krug says ..."Don't Make me Think."
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